Millennials Much More Likely to Spend on Mobile Devices for March Madness than Non-Millennials
34 percent of millennials likely to pay for mobile app to follow NCAA basketball tournament and 25 percent likely to increase data plan to stream games
LOS ANGELES, Calif. - March 1, 2017 – Tech Armor, the leading screen protector and mobile accessory brand, today released findings from its March Mobile Madness 2017 Survey, showing that the while the TV is the most popular device for watching the tournament games (62 percent), the mobile phone is the most popular for getting news about the games (70 percent). Tech Armor surveyed 352 fans in the U.S. to understand how they will use mobile devices to experience this year’s NCAA Men’s Division I Basketball Tournament: the games, their brackets and other related tournament news.
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The Tech Armor March Mobile Madness 2017 Survey revealed that millennials (age 18-34) are more than twice as likely to spend extra money to enhance their NCAA experience compared to non-millennials (age 35 and over). Thirty-four percent of millennials were somewhat likely or very likely to pay for a mobile app to follow the tournament (compared to 14 percent for non-millennials). Additionally, one in four millennials were somewhat likely or very likely to increase their data plan to stream games, compared to one in 10 of non-millennials.
Social media continues to play a role as a viable source for news, coming close behind TV and even sports-specific websites. Thirty-two percent of all respondents would use sports-specific websites as their primary source for getting news about the tournament, with 22 percent TV and 20 percent social media.
Breaking it down by age demographic however, more than one in four millennials will use social media as their primary source to get news about the tournament compared to just 12 percent for non-millennials (age 35+).
When asked to select all devices they planned to use to watch or get news, smartwatches came in at five percent of all responses, while mobile phones edged out TVs at 74 percent and 72 percent, respectively.
The Tech Armor March Mobile Madness 2017 Survey also showed that two-thirds (62 percent) of respondents would use their TVs the most to watch the NCAA games while only 15 percent would use their mobile phones the most.
Almost three quarters of respondents will use their mobile phones the most to get news about the NCAA, while 9 percent will use their TVs the most.
“Although relatively low, the smartwatch made an appearance at 5 percent of all responses as a device used to follow the tournament, and it’ll be interesting to see if and how much this number increases next year,” said Joe Jaconi, general manager and co-founder of Tech Armor. “It’s also fascinating to see how social media has gained traction as a source for news, especially amongst those aged 18-34, with more millennials choosing social media as their primary source for news at 28 percent, even over sports-specific websites at 26 percent. The social media channels are certainly picking up on this with Twitter livestreaming NFL games this past season.”
Approximately two in five respondents plan to use two or more devices simultaneously to keep up with the tournament.
Of those who plan to participate in a bracket pool, 71 percent of total responses will use an online service (such as ESPN or Yahoo!), while 43 percent of total responses will use a written bracket that is run offline.
The survey was conducted online by Tech Armor in February 2017, and the margin of error is +/- 5 percent with a confidence level of 95 percent.
The full findings of the Tech Armor March Madness Survey can be found here and check out the infographic below.
March Mobile Madness 2017 Survey Infographic
Click thumbnail below for the high-res image
About Tech Armor
Since its inception in 2012, Tech Armor has quickly risen to the top of the mobile accessory industry by addressing the customer’s need to protect and connect their smartphones and tablets with high quality solutions at budget-friendly prices. Tech Armor’s portfolio includes Prime Glass screen protectors featuring Accessory Glass 2 by Corning®, Ballistic screen protectors, powerbanks, cases and MFI-certified cables. Tech Armor products meet the highest quality standard in the industry, which has been through diligent product development and testing.
For added peace of mind, Tech Armor establishes lifetime connections and trust with their customers through exceptional customer service and an industry-leading Limited Lifetime Warranty.